Everyone wants to create/have a unique website. Every company desires to possess a website which sets them apart from all the competitors. Despite the uniqueness, the remarkable websites have something in common. There are some rules which are followed in their design.
I have prepared a short list of do’s and don’ts which can help you make your website better and direct your creativity while making sure you are not overdoing your website features. If you think something should be added to list, please comment at the bottom of the page. I would love to hear about your opinion.
- Keep it simple and clean: I know some features may look very cool, but a simple design is much more pleasant for most of viewers than a packed, full of text and graphic everywhere, design. Having said that, keep in mind that your website should be visually appealing. Although ultimately it is the content that might convince the viewer to come back, but the first impression is very important and can be the difference between the visitor closing the browser tab or starting to read.
- Have a theme: even if you are making your website from scratch, try to have a theme for all your pages. Having consistency in the fonts and their sizes, colors, boxes and button can elevate your website from very amateur looking to professional.
- Don’t use flash introduction, music, etc: when adding features, ask yourself: does this feature help my viewers to find what they are looking for? Is there a chance that this feature drive away some of my viewers?
- Make a fast loading website: there has been a considerable increase in the internet connection speed of most of internet users during the past decade, but this does not mean that a fast to load website is the same as a very slow one! Try to make your website as fast loading as possible. Avoid using very high resolution images. You can always change the resolution and size of the images in various image editors. Make sure that the images are in jpg format. If they are not, open them in Paint (or any other image editor program) and save them with the jpg format.
- Avoid using blinking, moving or flashing objects: these kind of objects might be look cool for the first draft of your first website, but not for a serious well-designed website. Plus, they are harsh on the eye, and can cause headache in some people.
- Make sure that the main purpose of your website is clear at the first look: You have just a few second to convince a viewer to stay on your website and probably visit more pages. If the visitors cannot find what your website is about immediately, you will probably lose them. This brings us back to the first point: simple and clean design.
- Do not use random fonts: there is a limited list of fonts that are safe to use on the web without being concern about if they would show correctly, and can be displayed in all of the browsers perfectly. If you want to use a specific font, convert the headline to an image, or use Cufon fonts or font face.